Engaging communications that always hit the mark
We’re a full service design studio, based in Potts Point, Sydney, with a proven track record of delivering high-performing and memorable outcomes for our clients. We believe good design is a business weapon that adds real value and creates positive change.
Eliciting focused strategy through process
We understand that our clients hold the key to a project’s success. Our consultative process involves tried-and-tested methods to hone in on these insights, allowing us to consistently support each client’s and project’s goals.
Empowering organisations to grow and innovate
Design that puts people at its heart has the power to support real and meaningful transformation. We harness human-centred methods to understand the needs and aspirations of stakeholders and align these with organisational evolution, to innovate, impact and inspire.
Arts & culture clients
Australian Maritime Museum
Clark St Roasters
Saint Ignatius’ College
The Whiddon Group
Founder & Creative Director // record hoarder
Bec is a Design Thinking strategist whose research has been academically published. She lives and breathes design that is insightful, fitting and delightful, leading Equilibrium to exemplify the next generation design studio.
Senior Designer & Manager // crafty cat
A true consultant, Georgia is expert at collaboratively solving problems and working towards shared goals together with clients. She also uses her digital expertise as a force for good, lecturing at UTS.
Designer // intrepid climber
Equipped with the deadly combination of both graphic design and architecture education, Priscilla is a beautifully conceptual designer who's precision and attention to detail keeps us all in check.
Motion Graphics Designer // motorbikie
An international superstar in all graphics dynamic and moving, Gina's extensive experience working for advertising agencies and broadcasters brings quality, creativity and depth to projects.
Studio Administrator // gig goer
Manu is a lateral thinker and change maker that ensures things get done – on time, on budget, ethically and sustainably. She actively seeks knowledge on human-centred interventions and is pro-active with her not-for-profit volunteer work.
Designer // compulsive doodler
Approaching each project analytically and then solving creatively, Josephine offers a fresh take on every design. She fosters relationships that support great communication and outcomes for clients.
People always tell us they look forward to visiting our studio in the heart of Potts Point—it’s a creative space where you can have a cuppa and explore ideas with us.
Our team of designers and thinkers are across every project, so you can buzz us for help and we’re on it. We love what we do and get a real kick out of helping people make positive change and beautiful design.
SILVER: International Design Awards 2016
5x Honorable Mention: International Design Awards 2016
Merit AWWWARDS Website of the Year Awards 2017
Winner: Design Lab Packaging Award 2017
Silver & Bronze Medals: Australian Print Industry Awards 2017
Finalist 2016 AGDA Awards: Identity & Print categories
Honorable Mention: International Design Awards 2015
Winner: Australian Book Design Awards 2014
IdN website of the month
Featured in Broadsheet
Featured in The Australian
Featured in Delicious Magazine
Featured in The Wentworth Courier
Featured in Green Lifestyle Magazine: Eco-entrepreneurs
Featured in Threaded Magazine
Featured in JustUs Magazine
Published in academic journal, Design Issues
Design Institute of Australia (DIA) – Professional Member
New South Wales Leaders – Expert
Australian Graphic Design Association (AGDA)
Australian Book Design Association (ABDA)
Branding & identity
Logomarks & monograms
Digital UX & UI
Signage & wayfinding
Editorial & book design
Publications & brochures
Event & campaign collateral
Packaging & stationery
Photography & art direction
Illustration & infographics
Content creation & copywriting
Design thinking consultation
Identity & messaging