Equilibrium designed us a top-notch logo that perfectly embodies the essence of our brand. It’s clever, authentic and visually striking. Their briefing and design processes enabled a free-flowing creative exchange where everyone was on the same page.
Director, Memento Media
Equilibrium have been a vital part of our national growth. We secured the best available talent to ensure our brand positioning is the best it can be possibly be. Subsequently, our growth has been quite exceptional and we are continuing to attract new franchise enquiries at a significant rate. Our customer transactions are growing exponentially. Every new restaurant benefits from the design thinking, insight and planning that Equilibrium provided us.
I can’t speak highly enough of the Equilibrium team. They invested a huge amount of time to immerse themselves in our business and what we wanted to achieve. Throughout the process they were extremely supportive and flexible and were more than happy to keep revisiting designs until we were happy. They really went above and beyond the original brief. And they are just lovely people to boot!
Director, Ergo Strategy
Rebranding with Equilibrium resulted in a new company image that ticked all the boxes: a catchy name, a striking logo and a smart new website, allowing us to clearly communicate our updated identity to the market. The most successful aspect was being presented with a complete new look and having a story to explain the new name. Feedback has been particularly positive.